With approximately 1,300 boutiques and outlets throughout the U.S., as well as an online presence for each of our brands, it takes sophisticated technology, resources and infrastructure to ensure the continued success of our businesses. From finance and accounting to technology and merchandising careers, we have diverse opportunities available for talented professionals to join our team of nearly 16,000 associates who share our commitment to excellence.


POSITION OBJECTIVES:
This position is responsible for developing and executing customer strategies to optimize investment in the customer file across Chico’s FAS brands. This role oversees customer file analysis, inclusive of Loyalty and Credit. Manages the long-range planning model (LRPM) and owns the integration of lifetime value (LTV) / subsequent value (SV) into planning, campaign execution, and reporting.

FUNCTIONAL RESPONSIBILITIES:

• Aligns with Data Analytics team on customer segmentation strategies and customer file reporting needs. Incorporates key business drivers into customer file views, including Loyalty, Credit, product, and channel preference.

• Utilizes a suite of data sources, tools, and vendor relationships to efficiently and cost-effectively maximize our investment in the customer.

• Utilizes monthly and quarterly file reports to assess customer file health and communicate to key stakeholders in the business.

• Manages long-range planning model (LRPM) to identify long-term trends in the business.

• Owns the application of lifetime value (LTV) / subsequent value (SV) reporting in making investment decisions.

• Oversees direct mail selection strategy and model optimization; this includes media and circulation planning. Adopts test and learns approach to maximize performance. Ensures incrementality and offers testing which are statistically significant and actionable.

• Develops and manages strategies to engage customers at all stages of the customer lifecycle via media and circulation planning, selection strategy and model optimization, and incrementality and offers testing for use across all customer touchpoints (e.g., print, digital, stores, app).

• Develops and implements strategies for CRM offers, inclusive of selection criteria, marketing channel, and offer. Aligns with key stakeholder to measure and communicate impact on the business.

• Develops investment strategies that optimize current performance and long-term file health.

• Owns customer targeting models and their ongoing development for use in print, CRM strategies, and offers.

• Owns the expansion of cross-brand marketing campaigns, analytics and reporting; leverages LTV/SV thresholds to drive investment decisions across the portfolio of marketing vehicles.

• Ensures CRM offer strategy supports long-term customer file health and short-term business needs. Aligns with key stakeholders to manage CRM offers in context of broader promotional needs and cadence.

• Ensures customer file dynamics are understood by the organization and are considered in long-term and seasonal planning strategies.

• Values individuality and the diverse talents of their team. Leads the team by communicating expectations, providing guidance, delivering feedback, and empowering the team to be their best.

REQUIRED QUALIFICATIONS:

• Bachelor’s degree in quantitative field required; A Master’s degree preferred

• 10+ years of experience driving CRM / Customer Lifecycle Marketing in an omni-channel environment with 7+ of those years to include leadership experience

• Has proven track record growing talent and the impact on the organization, while fostering a collaborative environment based on trust and inclusivity

• Deep experience developing contact strategies across media (e.g. direct mail, email, social) aligned to customer segmentation and channel preference

• Experience with Customer Data Platforms (CDPs) and Salesforce Marketing Cloud; SAS and/or SQL programming experience

• Deep experience in test & control and modeling methodologies; exposure to Media Mix Modeling in determining marketing effectiveness and designing optimal marketing mix

• Ability to effectively switch between strategic and tactical environments within a fast-paced organization; excellent interpersonal and relationship management skills

• Demonstrated ability to simplify complex ideas and tailor communications based on the audience; effective use of emotion in storytelling to motivate the audience
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Chico’s FAS, Inc. is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, childbirth and related medical conditions, lactation, genetic information, gender, sexual orientation, gender identity or expression, military service, veteran status, or any other category protected under federal, state, or local law.