Sr Analyst, Digital Marketing

Job Ref#: 9341
Brand: Chico's FAS, Inc-Shared Services
Category: Fashion Marketing
Job Type: Full-time
Location:
11215 Metro Pkwy, Fort Myers, FL


Employment Type: Full-time


With approximately 1,300 boutiques and outlets throughout the U.S., as well as an online presence for each of our brands, it takes sophisticated technology, resources and infrastructure to ensure the continued success of our businesses. From finance and accounting to technology and merchandising careers, we have diverse opportunities available for talented professionals to join our team of nearly 16,000 associates who share our commitment to excellence.

POSITION OBJECTIVE:

This position is responsible for ensuring measurement and analyses towards the impact of marketing optimizations. This role will partner with the digital marketing team to provide analytical insights to inform data-driven decision-making. This position is integral to enabling the digital marketing team with actionable insights to help grow their channels and contribution to the bottom-line.


FUNCTIONAL RESPONSIBILITIES:

  • Responsible for providing the business assess campaign results and actionable insights. This person helps make complex BI reporting simple and actionable.
  • Assesses the effectiveness of marketing programs and assists channel owners in making data-driven decisions to drive positive ROI.
  • Measures the effectiveness of advertising investments for both online and offline contribution.
  • Works with the business intelligence (BI) team to evolve our LTV and ROAS models to support new and offline channels and conversion events that drive our acquisition strategy.
  • Guides, executes, and measures test and learn methodology across channels. Develops analytical insights through assumption testing and sensitivity analysis and performs complex data analysis.
  • Analyzes key drivers of site conversion and the interaction between offline and online marketing.
  • Performs deep dive into customer lifetime value, segmentation, and cohort analysis.
  • Builds and maintains recurring and ad-hoc reporting dashboards that provide actionable insights across channels to fuel incremental initiatives.
  • Develops robust traffic and revenue performance forecasts and predictive models to evaluate impact of budget shifts and help guide strategic investments.
  • Acts as liaison between channel owners, finance, and brand planning to align on marketing forecasts.
  • Provides regular and ad-hoc reporting and analysis on a range of retail metrics from traffic to channel attribution.
  • Provides weekly analysis campaign performance and creates actionable insights.
  • Monitors and assesses site and program tags to ensure the integrity and accuracy of all online and web analytics data.
  • Partners with Digital Marketing and Data teams to manage third-party tags and data, align data across entire marketing stack, and develop new tagging to meet the needs of the business.

QUALIFICATIONS:

  • Bachelor’s Degree in Business, Analytics, Marketing, Economics, Statistics, or Applied Mathematics required
  • 5+ years of experience in marketing analytics, online marketing, e-commerce, or equivalent role with an analytical scope
  • Well-versed in A/B testing, KPI tracking, website analysis, and website tagging
  • Experience in web analytics, MTA, multi-media mix analysis and business intelligence software is preferred
  • Proficient in gathering, aggregating & analyzing campaign data in Google Analytics and/or SQL
  • Understanding of digital marketing channels including affiliates, display, paid search, social and offline channels
  • Experience in SQL or similar language, working with complex datasets is preferred.
  • Excellent written and oral communication skills, including an ability to communicate across business areas. Skill in explaining technical ideas to non-technical stakeholders.
  • Knowledge and experience in statistical and data mining and analytic methods such as: GLM/Regression, Random Forest, Boosting, Trees, text mining, social network analysis, etc.
Chico’s FAS, Inc. is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, childbirth and related medical conditions, lactation, genetic information, gender, sexual orientation, gender identity or expression, military service, veteran status, or any other category protected under federal, state, or local law.
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About Chico's

In 1983, we started as a small Sanibel Island gallery filled with artfully stylish pieces. Decades later, our assortment includes clothing, jewelry and accessories—in over 500 Chico’s boutiques and 100 outlets across the United States, Puerto Rico and the U.S. Virgin Islands, and at chicos.com.

Though we’ve evolved, our distinct point of view remains: Create carefully curated collections with quality, comfort and versatility as the focal point — essentials punctuated by memorable pieces, pops of color, artful prints and globally-inspired finds.

Our collections invite our spirited customer to discover something chic and unique every day.

About WHBM

White House Black Market was founded by women, for women over 35 years ago. Now there are over 300 boutiques and over 50 outlets across the United States, Puerto Rico and the U.S. Virgin Islands, plus 24/7 shopping at whbm.com

We built our brand on the foundation of fashion’s most iconic contrast—White + Black. That natural contradiction inspires everything we do, and perfectly reflects our customer. She is strong yet subtle, modern yet timeless, hard-working yet easy-going.

We empower her to fully embrace her complexity—giving her looks that are feminine yet strong, sensual yet sophisticated, attractive yet approachable. Because we believe that no woman is any one thing.

About SOMA

For women by women since 2004. Our customer is our inspiration. She works hard at everything she does, so we’re working hard to create beautiful bra solutions for her, for all of us.

It’s not about the runway, it’s about the real way. We are embodying the journey of women supporting women. We are here to listen to her, tell her story and design product that supports her needs.

Visit us in 250+ boutiques or online anytime at soma.com

About Chico's FAS

Founded by women, led by women. With our service and products, we strive to create a world where women never have to compromise, providing solutions to give them confidence and joy. Our portfolio consists of three brands: Chico’s, WHBM and Soma—specialty retailers of women’s apparel, intimates, accessories and related products—found in over 1,000 boutiques throughout the United States and online.

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