Job Details

Specialist, Brand PR and Social Media

Brand: Chico's
Category: Fashion Marketing
Location:
Fort Myers, FL

Position Objective
This position is responsible for day-to-day public relations and social marketing activities under the direction of Public Relations leader.

Functional Responsibilities

  • Assists in the execution of public relations programs and events including national, regional, local and international magazine, newspaper, digital, trade, celebrity, stylist, blogger and TV outreach.
  • Posts approved content to all Chico's and OTR social media channels at approved times.
  • Oversees and coordinate the tracking of PR samples between NSSC, Chico's PR agency, and media outlets for press requests, look book shoots and press events.
  • Executes and tracks DC pulls for Press, agency, and Social Media Influencers.
  • Builds and maintains strong relationships and communication with cross functional departments within NSSC and the field. Responsible for updating and maintaining press and social media influencer lists on a regular basis.
  • Responsible for clipping and scanning all press and social media influencer coverage.
  • Responsible for compiling credit information for all media placements.
  • Organizes and maintains fashion closet.
  • Coordinates and updates Social Marketing & Public Relations department calendar of events.
  • Processes departmental invoices and check requests with A/P.
  • Assists in the execution of public relations programs and events including national, regional, local and international magazine, newspaper, digital, trade, celebrity, stylist, blogger and TV outreach.
  • Oversees and coordinate the tracking of PR samples between NSSC and media outlets for press requests, look book shoots and press events.
  • Develops and maintain strong relationships with regional media outlets and bloggers.
  • Responsible for updating and maintaining press lists on a regular basis.
  • Other duties and/or projects as assigned.

Required Qualifications

  • Bachelor Degree in Marketing, PR, Communications, English or similar field preferred.
  • 1-2 years of experience preferred
  • Computer proficiency in Google, GMail, Excel, Word, Windows XP, PowerPoint, Adobe Acrobat and Adobe Reader
  • Social Media savvy
  • Excellent multi-tasking, organizing and planning skills
  • Must be detail-oriented
  • Confidentiality and the ability to manage sensitive information is a priority in this role
  • Excellent interpersonal skills

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About Chico's
For 30 years, we've helped millions of women look as great as they feel. Our chic prints, artisan jackets, and wrinkle-free Travelers collection have built quite a following at our boutiques, but we hear it's our combination of great style, one-of-a-kind details, and warm, personal service that has captured the hearts of women nationwide.

How do we do it? It's all about you. Honestly. Every time we pick up a pencil to sketch a new design, we think about you: where you're going, what you're doing, what will flatter your body and make you feel fabulous.

Even as Chico's has grown, our values—beautiful apparel, exceptional service and deep appreciation for our customers—still remain at the heart of who we are today.

Our Brands

Chico's
White House Black Market
Soma