SEO Manager

Job Ref#: 9106
Brand: Chico's FAS, Inc-Shared Services
Category: Customer Analytics and Intelligence
Job Type: Full-time
11215 Metro Pkwy, Fort Myers, FL

Employment Type: Full-time

With approximately 1,300 boutiques and outlets throughout the U.S., as well as an online presence for each of our brands, it takes sophisticated technology, resources and infrastructure to ensure the continued success of our businesses. From finance and accounting to technology and merchandising careers, we have diverse opportunities available for talented professionals to join our team of nearly 16,000 associates who share our commitment to excellence.
This position will have a proven track record of making data driven decisions, and working closely with technical, product management, merchandising, and marketing teams to achieve success.; responsible for both strategy and execution. This role has end-to-end responsibility for one of the largest managed marketing channels at Chico’s FAS.

•Investigate, and report on the SEO (Search Engine Optimization) business performance of Chico’s FAS sites, run campaigns and educate and advise multiple stakeholders.
•Will seek out potential opportunities or investigate anomalies in business performance, dives deep into Chico’s FAS data to evaluate all 3 brands and utilize your learnings and insights to devise strategies and experiments that validate them.
•Owns the delivery of a market-focused SEO strategy that produces a clear road map of technical and content driven initiatives. In this role you will partner with an external agency to ensure performance metrics are met.
•This position offers an unparalleled opportunity to leverage your understanding of SEO on behalf of a leading, growing, women’s apparel retailers.
•This role requires a highly analytical mindset, a strong business sense, and robust problem-solving skills. You will be equally comfortable thinking big, diving deep and rolling up your sleeves to validate hypothesizes.
•Understands how to perform SEO at scale and work closely with product management and technical teams to help scale your successful experiments across Chico’s FAS family of brands.
•Values individuality and the diverse talents of their team. Leads the team by communicating expectations, providing guidance, delivering feedback, and empowering the team to be their best.

•Bachelor's degree required
•5+ years’ experience in the Search Engine Optimization field
•Must be clear and persuasive communicator (both verbally and in writing); able to effectively communicate with internal customers and executive stakeholders across the company
•Proven track record assuming ownership, moving quickly to implement ideas, and delivering results and in a fast-paced online environment
•Experience working with various SEO tools including tracking keyword ranking, research and site speed
•Ability to drive clear, thoughtful, and comprehensive analyses of marketing programs
•proven analytical and quantitative skills, and an ability to use data and metrics to back up assumptions, drive rationale, discover root causes and identify opportunities
•Resourceful problem-solver with ability to excel in an ambiguous environment
•Proven track record in managing SEO projects from inception to completion
•Excellent verbal and written communication skills
•Experience with Excel and capable of manipulating data to perform both high level and more granular analysis. This includes familiarity with VLookups, Pivot tables, and other such functionalities

Preferred Qualifications
•Experience with Enterprise SEO
•Experience with SQL

Chico’s FAS, Inc. is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, childbirth and related medical conditions, lactation, genetic information, gender, sexual orientation, gender identity or expression, military service, veteran status, or any other category protected under federal, state, or local law.
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About Chico's

In 1983, we started as a small Sanibel Island gallery filled with artfully stylish pieces. Decades later, our assortment includes clothing, jewelry and accessories—in over 500 Chico’s boutiques and 100 outlets across the United States, Puerto Rico and the U.S. Virgin Islands, and at

Though we’ve evolved, our distinct point of view remains: Create carefully curated collections with quality, comfort and versatility as the focal point — essentials punctuated by memorable pieces, pops of color, artful prints and globally-inspired finds.

Our collections invite our spirited customer to discover something chic and unique every day.

About WHBM

White House Black Market was founded by women, for women over 35 years ago. Now there are over 300 boutiques and over 50 outlets across the United States, Puerto Rico and the U.S. Virgin Islands, plus 24/7 shopping at

We built our brand on the foundation of fashion’s most iconic contrast—White + Black. That natural contradiction inspires everything we do, and perfectly reflects our customer. She is strong yet subtle, modern yet timeless, hard-working yet easy-going.

We empower her to fully embrace her complexity—giving her looks that are feminine yet strong, sensual yet sophisticated, attractive yet approachable. Because we believe that no woman is any one thing.

About SOMA

For women by women since 2004. Our customer is our inspiration. She works hard at everything she does, so we’re working hard to create beautiful bra solutions for her, for all of us.

It’s not about the runway, it’s about the real way. We are embodying the journey of women supporting women. We are here to listen to her, tell her story and design product that supports her needs.

Visit us in 250+ boutiques or online anytime at

About Chico's FAS

Founded by women, led by women. With our service and products, we strive to create a world where women never have to compromise, providing solutions to give them confidence and joy. Our portfolio consists of three brands: Chico’s, WHBM and Soma—specialty retailers of women’s apparel, intimates, accessories and related products—found in over 1,000 boutiques throughout the United States and online.

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White House Black Market