SEO Content Writer (Soma)

Job Ref#: 8253
Brand: Chico's FAS, Inc-Shared Services
Category: Creative
Job Type: Full-time
Location:
11215 Metro Pkwy, Fort Myers, FL


Employment Type: Full-time


With approximately 1,300 boutiques and outlets throughout the U.S., as well as an online presence for each of our brands, it takes sophisticated technology, resources and infrastructure to ensure the continued success of our businesses. From finance and accounting to technology and merchandising careers, we have diverse opportunities available for talented professionals to join our team of nearly 16,000 associates who share our commitment to excellence.

POSITION OBJECTIVE:

This position is responsible for telling compelling online product descriptions and blog posts speaking to both features and benefits in an informative, accurate, engaging way that is always customer-centric and follows SEO best practices.

FUNCTIONAL RESPONSIBILITIES:

  • Writes all online product copy which includes naming products, writing descriptions, tracking Merchant changes, loading copy (if applicable onto web development server), proofing, and making updates using SEO guidelines.
  • Contributes weekly articles to brand blogs, utilizing SEO best practices.
  • Proofreads copy for spelling, grammar, formatting, clarity, accuracy of detail and consistency of style.
  • Works with digital team to push accurate copy live and keep it updated based on current customer feedback and trends.
  • Assists and partners with cross functional teams to make sure all key product elements, marketing points and SEO optimizations are represented in product descriptions.
  • Adheres to production schedule deadlines, is aware of release schedule and devotes time necessary to meet those deadlines.
  • Attends sample summits and style outs to ensure all product details are captured in copy.
  • Manages copy schedule and copy summits with merchants and design to establish key features & benefits.
  • Knows and understands SEO guidelines to optimize all organic content for maximum ranking.
  • Partners with digital site and marketing teams to report back on SEO performance, be an active participant in moving the needle forward.
  • Manages copy updates in our web commerce business system.

This position may be found in multiple departments. Some duties may vary from department to department.

COMPETENCIES:

  • Culture
    Living the Chico’s FAS Values and Guiding Principles by demonstrating Customer Focus, Instilling Trust, Driving Engagement and Delivering Results with High Performance.
  • Decision Quality
    Making good and timely decisions that keep the organization moving forward.
  • Action Oriented
    Taking on new opportunities and tough challenges with a sense of urgency, high energy, and enthusiasm.
  • Interpersonal Savvy
    Relating openly and comfortably with diverse groups of people.
  • Situational Adaptability
    Adapting approach and demeanor in real time to match the shifting demands of different situations.

QUALIFICATIONS:

  • BA/BS degree require; in Communications, English, or Marketing preferred
  • 3+ years working with online content, product copy, editing and SEO writing
  • MAC proficiency including Adobe Suites and Microsoft Office and can easily adapt to content management systems
  • Excellent presentation and communication skills
  • Strong time management, interpersonal skills and the ability to multitask
  • Understanding of fashion, fit, fabrication and trends
  • Strong command of grammar and sentence construction and ability to self-edit and proof
  • Ability to quickly change gears and tasks and stay organized, setting own pace to manage and meet deadlines
  • Positive team player
  • Experience with product copy, writing and editing web content, blog articles and SEO best practices
  • Proven ability to write clear, direct copy
  • Experience with content management systems
Chico’s FAS, Inc. is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, childbirth and related medical conditions, lactation, genetic information, gender, sexual orientation, gender identity or expression, military service, veteran status, or any other category protected under federal, state, or local law.
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About Chico's
For 30 years, we've helped millions of women look as great as they feel. Our chic prints, artisan jackets, and wrinkle-free Travelers collection have built quite a following at our stores, but we hear it's our combination of great style, one-of-a-kind details, and warm, personal service that has captured the hearts of women nationwide.

How do we do it? It's all about you. Honestly. Every time we pick up a pencil to sketch a new design, we think about you: where you're going, what you're doing, what will flatter your body and make you feel fabulous.

Even as Chico's has grown, our values—beautiful apparel, exceptional service and deep appreciation for our customers—still remain at the heart of who we are today.
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