Job Details

Senior Analyst, Advanced Analytics

Brand: Chico's FAS, Inc-Shared Services
Category: Customer Analytics and Intelligence
Fort Myers, FL

The Senior Analyst Quantitative Marketing is primarily responsible for analyzing Customer Relationship Marketing data in response to marketing initiatives. In addition to being the functional expert in SAS, this role will take the lead in studying Chico's FAS customer behavior in response to targeted marketing. As market segments become better defined, this role will guide the brands in more effective use of their marketing dollars.

* Analyzes specific business issues and works with CRM/DTC partners to help guide strategic initiatives.
* Leads discussions with the Technology Group and e-Commerce Group to enable the integration of online data with the offline data already resident in the SAS database.
* Serves as the point person in the analysis and communication of the customer lifecycle with the brands, and develops models that predict the likelihood to defect.
* Interprets changes in customer behavior, and quantify the impact of various marketing scenarios.
* Collaborates with external vendors to establish production modeling process.
* Leads customer segmentation analysis and determine preferred methodology.
* Leverages the SAS database and contribute to the organization's overall knowledge of the customer and general transparency of business performance.
* Manages the modeling process for more advanced segmentation efforts.
* Participates in the guidance of quantitative methods throughout the CRM department.
* Collaborates with marketing, merchandise planning, store operations, and technology teams as needed on cross-functional projects.

* BS/BA degree with an emphasis on quantitative analytics (statistics, applied mathematics, econometrics, etc.). Graduate degree highly preferred.
* 7+ years of analytical experience in marketing /customer database analytics such as: analytic segmentation, direct marketing test design, response analysis, measurement strategy development, ROI analysis, modeling, web analysis, etc.
* Must have experience working with large relational databases.
* Extensive skills (at least 4+ years) in Base & Stat SAS to manipulate data, investigate anomalies, construct data sets, and build models.
* Experience writing SQL queries is highly desirable.
* Ability to conceptualize business issues, formulate hypotheses, gather results, analyze data, and make appropriate recommendations for change.
* Excellent written and verbal communication skills and good interpersonal skills.
* Ability to work across multiple business functions.
* Must be detail-oriented, highly accurate and possess excellent problem-solving skills.
* Must be able to multi-task and stay organized in a fast-paced environment.
* Familiarity with a retail marketing environment is required.


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About Chico's
For 30 years, we've helped millions of women look as great as they feel. Our chic prints, artisan jackets, and wrinkle-free Travelers collection have built quite a following at our boutiques, but we hear it's our combination of great style, one-of-a-kind details, and warm, personal service that has captured the hearts of women nationwide.

How do we do it? It's all about you. Honestly. Every time we pick up a pencil to sketch a new design, we think about you: where you're going, what you're doing, what will flatter your body and make you feel fabulous.

Even as Chico's has grown, our values—beautiful apparel, exceptional service and deep appreciation for our customers—still remain at the heart of who we are today.

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