Mgr, Analytics

Job Ref#: 8636
Brand: Chico's FAS, Inc-Shared Services
Category: Customer Analytics and Intelligence
Job Type: Full-time
Location:
11215 Metro Pkwy, Fort Myers, FL


Employment Type: Full-time


With approximately 1,300 boutiques and outlets throughout the U.S., as well as an online presence for each of our brands, it takes sophisticated technology, resources and infrastructure to ensure the continued success of our businesses. From finance and accounting to technology and merchandising careers, we have diverse opportunities available for talented professionals to join our team of nearly 16,000 associates who share our commitment to excellence.

POSITION OBJECTIVE:

This position will leverage data mining and analysis to recommend a customer lifecycle contact strategy, to extend our customer lifetime, lower churn levels, increase up-sell and cross-sell opportunities. The ideal candidate will bring the right balance of creative and analytical skills, be enthusiastic about both brainstorming our next lifecycle campaign and measuring its performance.

We're a fast-paced and results-oriented team and are looking for someone who can jump right in, think on their feet and isn't afraid to ask questions.



FUNCTIONAL RESPONSIBILITIES:

  • Leads lifecycle marketing strategies for all brands; inclusive of retention, reactivation, assimilation and customer growth strategies across all brands.
  • Conducts data mining using state-of-the-art methods to drive optimization and improvement of marketing techniques and business strategies.
  • In partnership with brand strategy and CRM, recommends customer contact strategies that drive customer engagement.
  • Partners with CRM, brand marketing and measurement to design, plan and execute lifecycle campaigns promoting a test, measure & learn culture.
  • Uses analytical data to continuously test, measure and optimize the lifecycle program ensuring these continue to meet the delivery and key business metrics; cancels churn, retention, share of wallet & customer satisfaction.
  • Works cross-functionally to gather insights which will improve marketing efforts.
  • Communicates results and ideas to key decision makers.
  • Values individuality and the diverse talents of their team. Leads the team by communicating expectations, providing guidance, delivering feedback, and empowering the team to be their best.
  • Deliver customer reporting to stakeholders.
  • Values individuality and the diverse talents of their team. Leads the team by communicatingexpectations, providing guidance, delivering feedback, and empowering the team to be their best.

Required Qualifications:

  • Bachelor’s degree from an accredited university required; Major in Marketing, Statistics, Economics, Analytics, , Engineering, Mathematics, Computer Science, Information Technology or related field
  • 7+ years of experience lifecycle marketing, analytics and manipulating data sets
  • 5+ years’ experience with marketing campaign segmentation, targeting design, execution tools, framework. Strategic mindset designing customer journeys and touch points preferred
  • Minimum 2 years’ experience in retail
  • Experience with SAS/SQL programming in the execution of data analysis
  • Experience with BI reporting platforms such as, BO, Powe BI, Tableau or equivalent.
  • Ability to program in newer and emerging languages such as R and Python; working knowledge of Hadoop and other big data technologies
  • Strong Microsoft Office skills
Chico’s FAS, Inc. is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, childbirth and related medical conditions, lactation, genetic information, gender, sexual orientation, gender identity or expression, military service, veteran status, or any other category protected under federal, state, or local law.
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About Chico's
For 30 years, we've helped millions of women look as great as they feel. Our chic prints, artisan jackets, and wrinkle-free Travelers collection have built quite a following at our stores, but we hear it's our combination of great style, one-of-a-kind details, and warm, personal service that has captured the hearts of women nationwide.

How do we do it? It's all about you. Honestly. Every time we pick up a pencil to sketch a new design, we think about you: where you're going, what you're doing, what will flatter your body and make you feel fabulous.

Even as Chico's has grown, our values—beautiful apparel, exceptional service and deep appreciation for our customers—still remain at the heart of who we are today.
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