Marketing Campaign Analyst

Brand: Chico's
Category: Fashion Marketing
Location:
Corporate, Fort Myers, FL

Employment Type: Full Time Regular

POSITION OBJECTIVE:
This position is responsible for running analytical experiments in a methodical manner and will regularly evaluate alternate models via theoretical approaches. This position also executes consistent statistical analysis and articulate results to management in a business format to support in decision making and analysis.

FUNCTIONAL RESPONSIBILITIES:

  • Selecting features, building and optimizing classifiers using Big Data techniques.
  • Conducts data mining using state-of-the-art methods to drive optimization and improvement of marketing techniques and business strategies.
  • Works with peers to enhance data collection procedures to include information that is relevant for building analytic systems.
  • Creates automated anomaly detection systems and constant tracking of its performance.
  • Develops custom data models and algorithms to apply to data sets.
  • Building closed-loop algorithms to power scaled personalization within the digital experience.
  • Uses predictive modeling to increase and optimize customer experiences, revenue generation, ad targeting and other business outcomes.
  • Works cross-functionally to gather insights which will improve marketing efforts.
  • Communicates results and ideas to key decision makers.
  • Assesses the effectiveness and accuracy of new data sources and data gathering techniques.
  • Keeps up-to-date with latest technology trends and how to best leverage machine learning, neural networks and other avenues to harness the power of the organizations vast data.


QUALIFICATIONS:

  • Bachelor's degree in Statistics, Economics, Analytics, Industrial-Organizational Psychology, Engineering, Mathematics, Computer Science, Information Technology or related field; Master's Degree preferred
  • 5-7 years of experience manipulating data sets and building statistical models
  • Familiar with the following software/tools: Coding knowledge and experience with several languages: C, C++, Java, JavaScript, etc.
  • Knowledge and experience in statistical and data mining techniques: GLM/Regression, Random Forest, Boosting, Trees, text mining, social network analysis, etc.
  • Experience in a retail setting a plus
  • Strong Microsoft Office skills
  • Certificate in business analytics, data mining, or statistical analysis preferred

Preferred Qualification

  • 5+ years' experience with marketing campaign segmentation, targeting design, execution tools, framework. Strategic mindset designing customer journeys and touch points.

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Fashion Marketing Jobs in Corporate at Chico's

As a Fashion Marketer, you can grow your career in a variety of ways at Chico's FAS, Inc. Because we have three brands and hundreds of boutiques across the U.S. and Canada, we are able to leverage talent across the enterprise and throughout North America.

From finance and accounting to technology and merchandising careers, Chico's has corporate Jobs in Corporate for talented professionals to join our team of retail associates who share our commitment to excellence.

Fashion Marketing Jobs in Corporate at Chico's can include:

Specialist, CRM Reporting and Execution - Team members in this fashion marketing job are responsible for building and executing all omni-channel marketing campaigns (catalog, direct mail, birthday, grand openings, recruitment, clientele, email, etc.) across acquisition and retention segments.

Manager Supply Chain Strategy - Team members in this fashion marketing job are responsible for initiatives, planning and major projects related to Omni-channel fulfillment.

Assistant Graphic Designer - Team members in this fashion marketing job will assist the Creative Director and Art Director in the concept/design/production of marketing efforts for the brand.

With hundreds of boutiques and outlets throughout the U.S. and Canada, as well as an online presence for each of our brands, it takes sophisticated technology, resources and infrastructure to ensure the continued success of our businesses. Apply online today for Fashion Marketing Jobs in Corporate at Chico's.

At Chico's, there is no such thing as a typical career path, and we encourage everyone in a Fashion Marketing role to take advantage of the many opportunities that exist. Apply online today for Fashion Marketing Jobs in Corporate at Chico's.

About Chico's
For 30 years, we've helped millions of women look as great as they feel. Our chic prints, artisan jackets, and wrinkle-free Travelers collection have built quite a following at our stores, but we hear it's our combination of great style, one-of-a-kind details, and warm, personal service that has captured the hearts of women nationwide.

How do we do it? It's all about you. Honestly. Every time we pick up a pencil to sketch a new design, we think about you: where you're going, what you're doing, what will flatter your body and make you feel fabulous.

Even as Chico's has grown, our values—beautiful apparel, exceptional service and deep appreciation for our customers—still remain at the heart of who we are today.
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