Job Details

Manager, Email Production

Brand: Chico's FAS, Inc-Shared Services
Category: Fashion Marketing
Location:
Fort Myers, FL

Position Objective

Oversee the timely execution of brand email marketing strategies aimed at driving revenue and increasing customer reactivation and retention. Leverage cross brand experiences to generate cost-effective best practices for the organization.

Functional Responsibilities

  • Executes on brand email strategy, allowing brands to focus on customer facing responsibilities.
  • Plans, manages, and executes customer activation from new registrants and non-buyer segments.
  • Manages relationship with email vendor and works with brand marketing teams to drive the email plan
  • Ensures that email production process (from asset release scheduling, set-up, review, QA, scheduling, deployment, and reporting) is streamlined and well managed.
  • Works with the CRM team to develop streamlined audience segmentation strategies and execute on content/offer testing to optimize email campaigns.
  • Conducts detailed performance analysis and then provide reporting for all email marketing activities including weekly campaign performance and segmentation and testing. Develops key learnings to apply to upcoming campaigns.
  • Develops cross-brand best practices and drives process uniformity between brand marketing teams.
  • Ensures brand email designs follow industry policies & best practices.
  • Report on revenue generated from email marketing efforts.
  • Executes against budget and ensures that projects leverage all brands at the same time for cost savings.
  • Manages special projects for internal process changes email capability enhancements.

Education

  • Bachelor's degree in Marketing or related field preferred

Required Qualifications

  • 5+ years online consumer retail marketing experience with at least 3 years of online/internet retail consumer marketing email experience
  • Exceptional analytical, planning and project management skills. Strong spreadsheet, word processing and database skills.
  • Outstanding verbal and written communication skills.
  • Ability to succeed in a fast paced, entrepreneurial environment.
  • Exceptional attention to detail and ability to effectively multi-task in a deadline driven atmosphere.

 

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About Chico's
For 30 years, we've helped millions of women look as great as they feel. Our chic prints, artisan jackets, and wrinkle-free Travelers collection have built quite a following at our boutiques, but we hear it's our combination of great style, one-of-a-kind details, and warm, personal service that has captured the hearts of women nationwide.

How do we do it? It's all about you. Honestly. Every time we pick up a pencil to sketch a new design, we think about you: where you're going, what you're doing, what will flatter your body and make you feel fabulous.

Even as Chico's has grown, our values—beautiful apparel, exceptional service and deep appreciation for our customers—still remain at the heart of who we are today.

Our Brands

Chico's
White House Black Market
Soma