Manager Digital Marketing - Frontline, Outlets, DComm

Brand: Chico's FAS, Inc-Shared Services
Category: Fashion Marketing
Location:
Corporate, Fort Myers, FL

Employment Type: Full Time Regular

POSITION OBJECTIVE:
This position leads digital marketing programs and initiatives and serves as a strategic partner to the brand teams. The primary focus is driving revenue online and into stores through digital marketing and paid media programs. This position is a key contributor to the success of our fast-growing digital business and the evolution of our online presence in the e-commerce marketing space.

FUNCTIONAL RESPONSIBILITIES:

  • Ensures campaigns are optimized and delivering against revenue and return on investment (ROI) targets.
  • Manages paid social programs in-line with our overall social media strategy.
  • Develops plans to grow and expand our paid search and Product Listing Ad campaign.
  • Ensures flawless execution of new product and keyword launches, maintenance of search landing pages, ad copy, tracking test strategy and optimization.
  • Oversees development of display program strategies and analysis, all within our overall cross-channel marketing framework.
  • Manages various aspects of the Affiliate Marketing program; monitors affiliate activity, analyzes performance, identifies areas of improvement, and recommends ways to increase affiliate-generated revenues.
  • Develops and executes search engine optimization (SEO) strategy and monitors SEO results to ensure maximum visibility and exposure across all engines.
  • Develops digital media buys that are in line with the organizations financial plans and requirements.
  • Researches new technologies that can be integrated into marketing strategies in support of direct response and brand marketing.
  • Partners with cross-functional teams to recommend new content for websites to drive productivity.
  • Manages and develops relationships with external vendors.
  • Values individuality and the diverse talents of their team. Leads the team by communicating expectations, providing guidance, delivering feedback, and empowering the team to be their best.

QUALIFICATIONS:

  • Bachelor's degree in Marketing or a related field
  • 5+ years of experience in Pay-Per-Click (PPC), SEO, Display advertising, PLAs, and managing affiliate programs
  • Deep knowledge of online marketing as well as a working knowledge of current and emerging trends and technologies
  • Knowledge of best practices in online marketing and a proven track-record of delivering qualified traffic from both an acquisition and conversion standpoint
  • Strong written and verbal communication and analytical skills
  • Excellent time and project management skills
  • Creativity, teamwork and strong attention to detail
  • Working knowledge of Omniture
  • Strong analytical skills to optimize our search marketing campaigns for maximum efficiency and effectiveness

PREFERRED QUALIFICATIONS:

  • Experience working for consumer e-commerce brands with similar conversion models

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Fashion Marketing Jobs in Corporate at Chico's

As a Fashion Marketer, you can grow your career in a variety of ways at Chico's FAS, Inc. Because we have three brands and hundreds of boutiques across the U.S. and Canada, we are able to leverage talent across the enterprise and throughout North America.

From finance and accounting to technology and merchandising careers, Chico's has corporate Jobs in Corporate for talented professionals to join our team of retail associates who share our commitment to excellence.

Fashion Marketing Jobs in Corporate at Chico's can include:

Specialist, CRM Reporting and Execution - Team members in this fashion marketing job are responsible for building and executing all omni-channel marketing campaigns (catalog, direct mail, birthday, grand openings, recruitment, clientele, email, etc.) across acquisition and retention segments.

Manager Supply Chain Strategy - Team members in this fashion marketing job are responsible for initiatives, planning and major projects related to Omni-channel fulfillment.

Assistant Graphic Designer - Team members in this fashion marketing job will assist the Creative Director and Art Director in the concept/design/production of marketing efforts for the brand.

With hundreds of boutiques and outlets throughout the U.S. and Canada, as well as an online presence for each of our brands, it takes sophisticated technology, resources and infrastructure to ensure the continued success of our businesses. Apply online today for Fashion Marketing Jobs in Corporate at Chico's.

At Chico's, there is no such thing as a typical career path, and we encourage everyone in a Fashion Marketing role to take advantage of the many opportunities that exist. Apply online today for Fashion Marketing Jobs in Corporate at Chico's.

About Chico's
For 30 years, we've helped millions of women look as great as they feel. Our chic prints, artisan jackets, and wrinkle-free Travelers collection have built quite a following at our stores, but we hear it's our combination of great style, one-of-a-kind details, and warm, personal service that has captured the hearts of women nationwide.

How do we do it? It's all about you. Honestly. Every time we pick up a pencil to sketch a new design, we think about you: where you're going, what you're doing, what will flatter your body and make you feel fabulous.

Even as Chico's has grown, our values—beautiful apparel, exceptional service and deep appreciation for our customers—still remain at the heart of who we are today.
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