Director, PR & Social Marketing

Brand: White House Black Market
Category: Fashion Marketing
Corporate, Fort Myers, FL

Employment Type: Full Time Regular

This position supports current and long term corporate and brand objectives through the conception, creation, and management of social media content, analytics, brand related press placement, and social media advertising. Responsible for developing and directing an owned and earned media strategy across all brand platforms and supervising both internal and external content creators, media partners, and creative agencies. The role is part big picture strategy, part tactical brand storyteller, and has a strong understanding of and interest in our customer's mindset. The incumbent must be cognizant of the brand goals and strategy, fluent in social media best practices, content creation methods, press engagement and buzz building, and must be highly collaborative, organized and agile.

This position has a broad functional responsibility and possesses the ability to align cross-organizational teams, as well as associate and connect data points to one another.


  • Leads the strategic direction of paid and organic social initiatives, demonstrating how social can drive business results with deep understanding of media and platform-specific KPIs.
  • Leads strategic direction of Brand PR and oversees execution of Brand events, sponsorships, consumer facing media relations, editorial integrations, and associated amplifications.
  • Owns PR agency relationships and keeps cross-functional teams informed.
  • Ensures high quality execution and management of content, programming, advertising, PR strategy, and reporting.
  • Works closely with cross-functional partners to ensure social media is working to achieve brand goals and assets are executed to best social media practices.
  • Creates and executes influencer and advocacy strategies across social media and the press.
  • Collaborates with Customer Service team to ensure Most Amazing Personal Service across social networks.
  • Interfaces with senior leadership and presents strategies, reporting, and new ideas.
  • Creates a culture that encourages collaboration and maximizes results.
  • Values individuality and the diverse talents of their team. Leads the team by communicating expectations, providing guidance, delivering feedback, and empowering the team to be their best.


  • Bachelor's Degree preferred; in Marketing, PR, Communications or similar field 8+ years' experience in public relations, social media, media, or communications
  • Strong writing, verbal communication and time management skills
  • Excellent organizing and planning skills
  • Ability to effectively manage multiple, concordant tasks and projects
  • Excellent interpersonal skills


Fashion Marketing Jobs in Corporate at Chico's

As a Fashion Marketer, you can grow your career in a variety of ways at Chico's FAS, Inc. Because we have three brands and hundreds of boutiques across the U.S. and Canada, we are able to leverage talent across the enterprise and throughout North America.

From finance and accounting to technology and merchandising careers, Chico's has corporate Jobs in Corporate for talented professionals to join our team of retail associates who share our commitment to excellence.

Fashion Marketing Jobs in Corporate at Chico's can include:

Specialist, CRM Reporting and Execution - Team members in this fashion marketing job are responsible for building and executing all omni-channel marketing campaigns (catalog, direct mail, birthday, grand openings, recruitment, clientele, email, etc.) across acquisition and retention segments.

Manager Supply Chain Strategy - Team members in this fashion marketing job are responsible for initiatives, planning and major projects related to Omni-channel fulfillment.

Assistant Graphic Designer - Team members in this fashion marketing job will assist the Creative Director and Art Director in the concept/design/production of marketing efforts for the brand.

With hundreds of boutiques and outlets throughout the U.S. and Canada, as well as an online presence for each of our brands, it takes sophisticated technology, resources and infrastructure to ensure the continued success of our businesses. Apply online today for Fashion Marketing Jobs in Corporate at Chico's.

At Chico's, there is no such thing as a typical career path, and we encourage everyone in a Fashion Marketing role to take advantage of the many opportunities that exist. Apply online today for Fashion Marketing Jobs in Corporate at Chico's.

About Chico's
For 30 years, we've helped millions of women look as great as they feel. Our chic prints, artisan jackets, and wrinkle-free Travelers collection have built quite a following at our stores, but we hear it's our combination of great style, one-of-a-kind details, and warm, personal service that has captured the hearts of women nationwide.

How do we do it? It's all about you. Honestly. Every time we pick up a pencil to sketch a new design, we think about you: where you're going, what you're doing, what will flatter your body and make you feel fabulous.

Even as Chico's has grown, our values—beautiful apparel, exceptional service and deep appreciation for our customers—still remain at the heart of who we are today.
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