Job Details

Director, Digital Marketing

Brand: Soma Intimates
Category: Fashion Marketing
Location:
Fort Myers, FL

 

Position Objective

This position is responsible for the development and execution of online marketing strategies, promotional plans, campaigns, creative development process and site analysis across all performance metrics as well as all sales initiatives that drive new and existing customers to both stores and online utilizing digital channels including email, social, paid search, retargeting, display and affiliate programs. This position will partner with cross functional teams to ensure marketing efforts align with overall business strategies/financial objectives and they work closely with external partners to maximize Return on investment (ROI).

Functional Responsibilities:

  • This role, in collaboration with Marketing Leadership, is accountable for designing and implementing the Marketing strategies and plans for the brand to continually optimize and enhance the Brand's promotional programs.
  • Partner with Marketing Leadership for the strategic oversight of the online marketing roadmap including vendor selection, systems recommendations, management and testing
  • Define strategies and tactics by paid digital marketing channel including email, social, affiliates, re-targeting, display and paid search marketing
  • Define and lead the E-Commerce roadmap through strategic thinking and collaboration by translating overall business strategy and customer goals into actionable work plans
  • Develop and manage all Customer Relationship Marketing touch points including email marketing, retention strategies, and new customer acquisition initiatives
  • Analyze Customer, Industry and market trends to establish long term digital marketing strategies, priorities and goals
  • Maintain a thorough understanding of current and emerging trends in digital marketing, mobile marketing, technology and ecommerce
  • Support new marketing campaigns and programs that reinforce our value proposition across the customer life cycle to reduce customer churn, increase loyalty and improve the customer experience
  • Responsible for top and bottom line growth of Acquisition and Retention programs to achieve sales, ROI and total contribution goals
  • Partner with Marketing & Merchant disciplines on key sales and brand priorities to ensure cross departmental coordination do develop, implement and monitor new campaigns
  • Directs online marketing campaigns across the multiple platforms including the website, search engines and media publishers to ensure acquisition and conversion goals are met
  • Work with the Creative Partners to establish tone and messaging that communicates the desired message
  • Ensure continual optimization of each channel to drive higher quality and quantity of traffic to both the on-line and stores
  • Direct the email marketing program including all promotional, trigger-based, targeted segment campaigns and service/post transaction email. Develop email KPIs and quarterly plans that ensure highly effective emails and flawless execution, assess and implement industry best practices
  • Drive testing, reporting, optimization and analysis on Channel performance to identify key levers and opportunities for improvements in order to achieve maximum ROI in each channel
  • Oversee site experience to provide a dynamic digital experience across devices with features and functionality that provide an inspiring, user friendly experience to customers
  • Leads the Digital Marketing team in the digital strategy influenced and guided by the overall Marketing and Merchandising strategies
  • Collaborate closely with cross-functional partners including Merchandising, Planning and Allocation, Finance, Customer Insights & Analytics, Technology, Marketing Production & Services and Creative as well as Brand Marketing to ensure that integrated plans deliver on both long-term and short-term business objectives

Education

  • Bachelor's Degree in Marketing; MBA preferred

Required Qualifications

  • 8+ years of progressive leadership experience in marketing, with specific experience in consumer-driven brand marketing and strong understanding of digital marketing
  • Must possess and show evidence of experience in the following skills: presentation skills, including effectively presenting to diverse groups; above average writing and editing capabilities
  • Solid understanding of retail, ecommerce, and brand management
  • Experience building a category and/or brand preferred
  • 5+ years experience leading, coaching and developing teams
  • Proactive, energetic, self-starter looking to have a significant impact on business success
  • Logical thinker, able to synthesize knowledge, data and experience to develop and communicate solid conclusions and recommendations
  • Proven track record of marketing growth success

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About Chico's
For 30 years, we've helped millions of women look as great as they feel. Our chic prints, artisan jackets, and wrinkle-free Travelers collection have built quite a following at our boutiques, but we hear it's our combination of great style, one-of-a-kind details, and warm, personal service that has captured the hearts of women nationwide.

How do we do it? It's all about you. Honestly. Every time we pick up a pencil to sketch a new design, we think about you: where you're going, what you're doing, what will flatter your body and make you feel fabulous.

Even as Chico's has grown, our values—beautiful apparel, exceptional service and deep appreciation for our customers—still remain at the heart of who we are today.

Our Brands

Chico's
White House Black Market
Soma