Director, New Digital Initiatives

Job Ref#: 9175
Brand: Chico's FAS, Inc-Shared Services
Category: Fashion Marketing
Job Type: Full-time
Location:
11215 Metro Pkwy, Fort Myers, FL


Employment Type: Full-time


With approximately 1,300 boutiques and outlets throughout the U.S., as well as an online presence for each of our brands, it takes sophisticated technology, resources and infrastructure to ensure the continued success of our businesses. From finance and accounting to technology and merchandising careers, we have diverse opportunities available for talented professionals to join our team of nearly 16,000 associates who share our commitment to excellence.

POSITION OBJECTIVE:

This position will, develop and executive on various digital business strategies that support overall growth, profitability and E2E digital customer journey transformation.

This person is responsible for leading digital transformation projects at Chicos FAS. including leading the Marketplace and extended assortment strategy from inception through assortment plan.


FUNCTIONAL RESPONSIBILITIES:

· Leads mobile app strategy from a customer’s mindset, and liaison with technology toreplatform multiple sites.

· Leads strategic initiatives from opportunity identification, prioritization, diagnostic, design, pilot, implementation and impact measurement with a variety of tools, including rapid digitization, process re-design with agile and testing.

· Works cross functionally with technology, product, merchandising, marketing and techvendors to determine financially feasible model that aligns with brand positioning.

· Partners across all businesses throughout the organization to create successful launchintegration plans that deliver on results.

· Owns roadmap, product vision, and development of emerging products and platforms.

· Finds new opportunities ranging from conversational commerce to connected products.

· Launches pilots, get learnings, graduate best results. Repeat.

· Presents vision to large range of stakeholders with different levels of day to day involvement in the digital space.

· Advocates for superior customer experience while managing functional scope and deadlines for product backlog items

· Supports go-to-market planning and engagement to gain successful product adoption including “Train the Trainer” sessions and documents

· Drive the scoping and definition process for new digital product concepts including business cases, product specifications and prototyping

· Convert wireframes and mockups to valid markup following established digital style guide. Ability to product UX wireframes is a plus

·Delivers new digital products and enhancements to existing products to achieve improvements in online and offline customer journeys, driving a step change in the technology and data that underpins the experience.

· Values individuality and the diverse talents of their team. Leads the team bycommunicating expectations, providing guidance, delivering feedback, and empowering the team to be their best.



QUALIFICATIONS NEEDED:

· Bachelor’s degree or equivalent required

· Combined 8-10+ years of business and technical experience

· Proven record of being able to stand up and launch new innovative technology solutions such as drop ship, marketplace, replatfom, and app

· Multi -disciplinary background in technology or tech products, marketing and merchandising for a retailer who has successfully transformed digitally

· Experience launching 1.0 products into the world

· Comfort managing external design and development resources

· Great understanding of digital platforms and a passion for discovering new products on sites

·Self-motivated and achieve goals

·Obsessed with creating great experiences for our clients

·Outside the box thinkers

·Career oriented with a desire for advancement

·Enthusiastic about being part of an organization that recognizes your talent

Chico’s FAS, Inc. is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, childbirth and related medical conditions, lactation, genetic information, gender, sexual orientation, gender identity or expression, military service, veteran status, or any other category protected under federal, state, or local law.
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About Chico's
For 30 years, we've helped millions of women look as great as they feel. Our chic prints, artisan jackets, and wrinkle-free Travelers collection have built quite a following at our stores, but we hear it's our combination of great style, one-of-a-kind details, and warm, personal service that has captured the hearts of women nationwide.

How do we do it? It's all about you. Honestly. Every time we pick up a pencil to sketch a new design, we think about you: where you're going, what you're doing, what will flatter your body and make you feel fabulous.

Even as Chico's has grown, our values—beautiful apparel, exceptional service and deep appreciation for our customers—still remain at the heart of who we are today.
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