DMM - Director, Merchandising (Foundations) - Soma

Job Ref#: 10025
Brand: Chico's FAS, Inc-Shared Services
Category: Merchandising
Job Type: Full-time
11215 Metro Pkwy, Fort Myers, FL

Employment Type: Full-time

With approximately 1,300 boutiques and outlets throughout the U.S., as well as an online presence for each of our brands, it takes sophisticated technology, resources and infrastructure to ensure the continued success of our businesses. From finance and accounting to technology and merchandising careers, we have diverse opportunities available for talented professionals to join our team of nearly 16,000 associates who share our commitment to excellence.


This position is responsible for developing and executing the division’s product strategy to drive the Brand to achieve financial objectives. Leverages insights and trends to inform line architecture to deliver plan. Analyzes business, responds to sales trends and optimizes. Leads, coaches, and develops associates to achieve financial objectives and prepare them for broader responsibilities.


  • Leads a cross-functional team for a single Division and owns driving sales, margin, turn and growth for total company across both frontline and digital channels. Partner with Planning to develop pre-season strategies and assortment architecture for omni-channel business.
  • Creates strategic vision for division aligned with company goals; supporting and directing Merchandising team and key cross functional partners on execution.
  • Identifies growth opportunities in product categories. Partners with Design and Planning partners to ensure emerging trends and past performance learnings are incorporated into strategies.
  • Manages pre-season and in-season assortment building and management including assortment development, selection, promotions, order management and assortment driving strategies.
  • Sets pricing strategy and partners with planning on in-season pricing adjustments.
  • Owns relationships and understands target customer. Collaborates with Design partners to ensure development of strong assortment.
  • Partners with cross-functional team leaders to develop product and financial plans that reflect the brand’s overall key strategies.
  • Partners with Design on the development of floor set concepts, key looks, and colors. Creates a compelling assortment that is driven by key items, outfits, and wearing occasions appropriate for the time of year.
  • Utilizes a broader lens with Brand leaders to ensure a cohesive view of the line is presented to customer with a strong focus on outfitting.
  • Demonstrates forward thinking ability; utilize knowledge gained from broader store/market travel and trend research to identify areas of opportunity for the brand.
  • Develops compelling omni-channel marketing strategies to drive product assortment and KPI’s.
  • Values individuality and the diverse talents of their team. Leads the team by communicatingexpectations, providing guidance, delivering feedback, and empowering the team to be their best.

This position may be found in multiple brands. Some duties may vary from brand to brand.


  • Bachelor’s degree required, in related field from accredited university preferred
  • 11+ years’ experience in Merchandising and 4-6 years of management experience.
  • Strong ability to build business strategies and implement shorter-term tactical plans that are cost-effective, efficient and realistic.
  • Strong understanding of vertical retailing with product development experience.
  • Possess a clear understanding of financial measurements and how to impact them.
  • Demonstrate leadership ability in inspiring and motivating own team.
  • Demonstrated consistent ability to drive financial results and goals.
  • Strong interpersonal skills; excellent written and verbal communication including presentation skills.
  • Excel at working cross functionally – strong influencing skills.
Chico’s FAS, Inc. is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, childbirth and related medical conditions, lactation, genetic information, gender, sexual orientation, gender identity or expression, military service, veteran status, or any other category protected under federal, state, or local law.
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About Chico's

In 1983, we started as a small Sanibel Island gallery filled with artfully stylish pieces. Decades later, our assortment includes clothing, jewelry and accessories—in over 500 Chico’s boutiques and 100 outlets across the United States, Puerto Rico and the U.S. Virgin Islands, and at

Though we’ve evolved, our distinct point of view remains: Create carefully curated collections with quality, comfort and versatility as the focal point — essentials punctuated by memorable pieces, pops of color, artful prints and globally-inspired finds.

Our collections invite our spirited customer to discover something chic and unique every day.

About WHBM

White House Black Market was founded by women, for women over 35 years ago. Now there are over 300 boutiques and over 50 outlets across the United States, Puerto Rico and the U.S. Virgin Islands, plus 24/7 shopping at

We built our brand on the foundation of fashion’s most iconic contrast—White + Black. That natural contradiction inspires everything we do, and perfectly reflects our customer. She is strong yet subtle, modern yet timeless, hard-working yet easy-going.

We empower her to fully embrace her complexity—giving her looks that are feminine yet strong, sensual yet sophisticated, attractive yet approachable. Because we believe that no woman is any one thing.

About SOMA

For women by women since 2004. Our customer is our inspiration. She works hard at everything she does, so we’re working hard to create beautiful bra solutions for her, for all of us.

It’s not about the runway, it’s about the real way. We are embodying the journey of women supporting women. We are here to listen to her, tell her story and design product that supports her needs.

Visit us in 250+ boutiques or online anytime at

About Chico's FAS

Founded by women, led by women. With our service and products, we strive to create a world where women never have to compromise, providing solutions to give them confidence and joy. Our portfolio consists of three brands: Chico’s, WHBM and Soma—specialty retailers of women’s apparel, intimates, accessories and related products—found in over 1,000 boutiques throughout the United States and online.

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White House Black Market