Associate Manager (Email Marketing)

Job Ref#: 8922
Brand: Chico's FAS, Inc-Shared Services
Category: Fashion Marketing
Job Type: Full-time
Location:

11215 Metro Pkwy, Fort Myers, FL

Employment Type: Full-time

With approximately 1,300 boutiques and outlets throughout the U.S., as well as an online presence for each of our brands, it takes sophisticated technology, resources and infrastructure to ensure the continued success of our businesses. From finance and accounting to technology and merchandising careers, we have diverse opportunities available for talented professionals to join our team of nearly 16,000 associates who share our commitment to excellence.

POSITION OBJECTIVE:

This position is responsible to oversee and facilitate the email marketing campaigns for the brand aimed at driving revenue and increasing customer reactivation and retention.

FUNCTIONAL RESPONSIBILITIES:

•Supports marketing leader to develop the email program strategy, focusing on segmentation, cadence, creative and sequencing of all commerce communication.

•Collaborates with leaders and CRM teams to develop audience segmentation strategies and perform testing for email optimization.

•Manages outside vendor relationships and suggest how to integrate new technologies into email strategy.

•Is responsible for the management of schedule and planning of secondary email campaigns such as multi brand, trigger and sister prospecting emails through visual calendar and email schedules.

•Assists in creative briefs, CRFs, email strategy, calendar maintenance and creative due dates.

•Collaborates with email production team including QA of upcoming emails, maintenance of triggered emails, understanding of segmentation and file counts and scheduling for daily email execution.

•Assists in reporting and analysis of campaign executions and report distribution.

•Develops and maintains testing roadmap for optimization execution.

•Stays current on latest industry developments in digital space and provide recommendations on best practices as needed.

•Maintains up-to-date competitor analysis on an on-going basis.

•Contributes in the management of special projects as needed.

•Responsible for email KPI forecasting focusing on traffic and sales growth in alignment with overall business.

JOB REQUIREMENTS:

•Bachelor's degree in marketing or related field required

•3+ years of online/internet retail consumer marketing email experience

•Strong creative thinking skills

•Ability to think strategically

•Exceptional analytical, planning and project management skills. Strong spreadsheet, word processing and database skills

•Strong verbal and written communication skills

•Ability to succeed in a fast paced, entrepreneurial environment

•Exceptional attention to detail and ability to effectively multi-task in a deadline driven atmosphere

Chico’s FAS, Inc. is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, childbirth and related medical conditions, lactation, genetic information, gender, sexual orientation, gender identity or expression, military service, veteran status, or any other category protected under federal, state, or local law.

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About Chico's

For 30 years, we've helped millions of women look as great as they feel. Our chic prints, artisan jackets, and wrinkle-free Travelers collection have built quite a following at our stores, but we hear it's our combination of great style, one-of-a-kind details, and warm, personal service that has captured the hearts of women nationwide.

How do we do it? It's all about you. Honestly. Every time we pick up a pencil to sketch a new design, we think about you: where you're going, what you're doing, what will flatter your body and make you feel fabulous.

Even as Chico's has grown, our values—beautiful apparel, exceptional service and deep appreciation for our customers—still remain at the heart of who we are today.