Launched under the Chico's brand umbrella in 2004, Soma initially consisted of ten boutiques, each dedicated to offering supremely comfortable, high quality bras, panties, sleepwear and activewear in a welcoming environment. Its mission was and remains to design and produce merchandise that flatters the body. Soma Intimates boutiques are designed to be a place where lingerie is not just beautiful and sensual, but luxuriously soft and comfortable, and a place where warm, personal service is the mantra. We create products women long for and once discovered, cannot live without. We are revolutionizing women's intimates each and every day with exclusive innovations you can't find elsewhere.
Soma Intimates currently operates more than 150 boutiques, and conducts clearance sales though 16 outlets. Soma publishes its own catalog and includes inserts in selected Chico's catalog editions. Women can also shop Soma Intimates at www.soma.com.
Soma Intimates is part of the Chico's FAS, Inc. family of brands, which also includes: